12:15
Deployment v42 observed
Redirect behavior changed while spend and clicks stayed active.
Paid-media control loop
Catch attribution failures before today's spend becomes unusable.
In this replay, attribution breaks while spend continues. CatchDrift detects the drift before normal reporting would, ties it to the deployment, quantifies exposure, and turns the incident into a governed recovery path.
What failed
Attribution broke while spend continued.
Deployment v42 removed click_id forwarding while campaigns kept buying traffic at $900/hour.
What CatchDrift did
Detected confirmed drift in 15 minutes.
The replay correlates falling attributed sessions and conversions to the deployment before normal reporting catches up.
What the buyer gained
A prioritized, evidence-backed response path.
The incident quantifies $57-$77 of exposure before detection and shows the next action, evidence, guardrails, and recovery check.
Exposure before detection
$57-$77
Confirmed before automated detection.
Manual delay avoided
$287-$387
Surfaced before a 90-minute review.
Potential full-day exposure
$5,509-$7,432
Formula-derived projection, not confirmed loss.
Operational loop shown in the replay
A landing-page deployment breaks click tracking. Campaign spend and clicks continue, but attributed sessions and conversions fall. CatchDrift confirms the degradation with deterministic rules, creates an incident, identifies the relevant deployment, prepares an AI-assisted investigation brief from persisted evidence, and verifies the repair.
- 01Detect
- 02Correlate
- 03Quantify
- 04Investigate
- 05Govern action
- 06Verify recovery
Deployment v42 removes click_id forwarding while spend continues at $900/hour. CatchDrift creates an incident after 15 minutes of confirmed degradation, with $57-$77 accumulated before automated detection. A 90-minute manual-discovery delay would put $344-$465 at risk, so the replay surfaces $287-$387 of additional estimated exposure before that delayed review.
Exposure before detection
$57-$77
Detection duration
15 min
Attribution drop
25%
Guided simulation
Step 1 of 4 — Campaign healthy
Run the replay to see deterministic detection, AI-assisted investigation, and verified recovery.
Evidence arrival
12:30
Metric decline persisted
Sessions and attributed conversions stayed degraded for 15 minutes.
12:30
Incident and exposure created
$57-$77 exposure calculated before automated detection.
12:31
Buyer brief assembled
Persisted evidence becomes an investigation path, not an automated campaign action.
12:50
Recovery verified
3 consecutive recovery windows returned to expected range.
- 1. Campaign healthy
- 2. Tracking failure detected
- 3. Relevant change identified
- 4. Recovery verified
Before and after incident timeline
Spend and clicks stay steady while sessions and conversions collapse immediately after deployment, then recover after the fix.
Simulation log appears here once the run starts.
Fresh replay environment. Each run resets the demo workspace before seeding evidence, and historical replay evidence remains queryable after the scenario completes.